CHICAGO – Here is a complete list of last night's Echo Award winners, by category:
Diamond Echo: It’s a Crime, Sony España, Barcelona. Agency: CP Comunicación Proximity, Barcelona
USPS Gold Mailbox Award: Thanksgiving Dinner Bag, Denver Rescue Mission, Denver. Agency: Russ Reid Co., Pasadena, CA
Henry Hoke Award: Launch of The Michael J. Fox Foundation, The Michael J. Fox Foundation for Parkinson’s Research, New York. Agency: McCann Relationship Marketing, New York
ibm.com Echo Digital Award: Abandoned Shopping Cart Program, Reflect.com, San Francisco. Agency: Digital Impact, San Mateo, CA
Vertis Millennium Award: X-Ray – Local Telephone Service, Southwestern Bell, San Antonio, TX. Agency: Rodgers Townsend, St. Louis
Royal Mail Millennium Award: “Solid” Campaign, John Deere, Raleigh, NC. Agency: FCBi, Chicago
NONPROFIT
Flat Mail: Gold, Covenant House Bed and Blanket Appeal, Covenant House, New York. Agency: Epsilon, Burlington, MA
Flat Mail: Gold, “From the Desk of James Carville” Major Donor Appeal, Democratic National Committee, Washington. Agency: Adams Hussey & Associates, Washington
Flat Mail: Gold, Thanksgiving Dinner Bag, Denver Rescue Mission, Denver. Agency: Russ Reid Co., Pasadena, CA
Catalog: Gold, Adoption of Parts of the “Frauenkirche” Church, Dresden, Dresdner Bank AG, Frankfurt. Agency: Scholz & Friends, Berlin
Flat Mail: Silver, Covenant House Christmas Appeal, Covenant House, New York. Agency: Epsilon, Burlington, MA
Flat Mail: Silver, Furr Ball, New Hampshire Humane Society, Laconia, NH. Agency: Sullivan Creative, Watertown, MA
Flat Mail: Silver, State of the Union Presidential Photograph Appeal, Democratic National Committee, Washington. Agency: Adams Hussey & Associates, Washington
Flat Mail: Silver, World Vision Easter Bounceback, World Vision, Federal Way, WA. Agency: Russ Reid Co., Pasadena, CA
Dimensional Mail: Silver, Fall 2000 Major Donor Renewal Campaign, World Relief, Carol Stream, IL. Agency: Direct Response Marketing, Wausau, WI
Print: Silver, Launch of The Michael J. Fox Foundation, The Michael J. Fox Foundation for Parkinson’s Research, New York. Agency: McCann Relationship Marketing, New York
DRTV/Radio: Silver, Auction, The Michael J. Fox Foundation for Parkinson’s Research, New York. Agency: McCann Relationship Marketing, New York
Internet/Interactive Media: Silver, Save the Children Esponsorship Web Site, Save the Children, Westport, CT. Agency: Bennett Kuhn Varner Inc., Atlanta
Multimedia/Integrated Media: Silver, Christmas Multimedia Campaign, The Salvation Army, London. Agency: Target Direct Marketing, Cheltenham, United Kingdom
Multimedia/Integrated Media: Silver, “ePHILANTHROPY”: Aborigines of the Misiones Jungle, Fundación Sales, Buenos Aires. Agency: CP Comunicación – Proximity, Buenos Aires
Flat Mail: Bronze, Save the Children Holiday Card, Save the Children, Westport, CT. Agency: Bennett Kuhn Varner Inc., Atlanta
Flat Mail: Bronze, OMSI Membership Drive – 2000, Oregon Museum of Science & Industry, Portland, OR. Agency: Lewis Kennedy Associates Inc., Portland, OR
Flat Mail: Bronze, “Visualizing the Blues” Invitation, The Dixon Gallery and Gardens,
Memphis, TN. Agency: Archer/Malmo, Memphis
Multimedia/Integrated Media: Bronze, Every Thing Has a Colour, Ajuntament de Barcelona (Barcelona City Council), Barcelona. Agency: OgilvyOne Worldwide Barcelona
Multimedia/Integrated Media: Bronze, Your Paper Is Decisive, Ajuntament de Barcelona (Barcelona City Council), Barcelona. Agency: OgilvyOne Worldwide Barcelona,
Multimedia/Integrated Media: Bronze, Launch of The Michael J. Fox Foundation, The Michael J. Fox Foundation for Parkinson’s Research, New York. Agency: McCann Relationship Marketing, New York
FINANCIAL SERVICES & PRODUCTS
Flat Mail: Gold, Postbank “Pieces,” Postbank, Bonn, Germany. Agency: OgilvyOne Worldwide, Frankfurt
Dimensional Mail: Gold, “Cultures,” ABN AMRO Bank, São Paulo, Brazil. Agency: Salem, São Paulo, Brazil
Dimensional Mail: Gold, BGI Defined Contribution: 401K Spoken Here, Barclays Global Investors, San Francisco. Agency: 360 Group, San Rafael, CA
Flat Mail: Silver, Tell Us Where to Go, Virgin One, Norwich, United Kingdom. Agency: Tequila, London
Flat Mail: Silver, Juniper Launch – “Hello” Vellum Package, Juniper Financial, Wilmington, DE. Agency: Rapp Collins Worldwide, New York
Flat Mail: Silver, Granite Credit Union “The Magic of Money,” Granite Credit Union, Salt Lake City, UT. Agency: Merrell Remington & Associates, Salt Lake City, UT
Dimensional Mail: Silver, “Plans,” CIGNA Retirement and Investments Services, São Paulo, Brazil. Agency: Salem, São Paulo, Brazil
Dimensional Mail: Silver, Mousetrap (Internet Banking Offer), Bank of New Zealand, Auckland, New Zealand. Agency: AIM Proximity, Auckland, New Zealand
DRTV/Radio: Silver, It’s How You Get Somewhere on Wall Street – DRTV, Ameritrade, Omaha, NE. Agency: OgilvyOne, Chicago
DRTV/Radio: Silver, “Tales of Ameritrade,” Ameritrade Inc., Omaha, NE. Agency: OgilvyOne Worldwide, New York
Dimensional Mail: Bronze, Visa Check Card Marketing Programs 2001 Catalog, Visa U.S.A., Foster City, CA. Agency: Frankel Convergence 121, Chicago
PUBLISHING
Flat Mail: Bronze, Autumn Trialist Campaign Financial Times Newspaper, London. Agency: DraftWorldwide, London
COMMUNICATIONS/UTILITIES
Flat Mail: Silver, X-Ray – Local Telephone Service, Southwestern Bell, San Antonio, TX. Agency: Rodgers Townsend, St. Louis
Dimensional Mail: Silver, Fresh News, Canal Satelite Digital, Madrid. Agency: CP Comunicación Proximity, Madrid
INFORMATION TECHNOLOGIES
Dimensional Mail: Gold, It’s a Crime, Sony España, Barcelona. Agency: CP Comunicación Proximity, Barcelona
Dimensional Mail: Gold, “The Adventures of Captain Cache,” InterSystems, Cambridge, MA. Agency: Direct Results Group, Boston
Flat Mail: Bronze, Inventing the Future, Hewlett-Packard, North Ryde, Australia. Agency: M&C Saatchi, Port Melbourne, Australia
Dimensional Mail: Bronze, Salmon Dimensional Mailing, LavaStorm, Waltham, MA. Agency: CPS Direct Inc., Woburn, MA
PACKAGED GOODS
Dimensional Mail: Gold, Book, Highland Distillers, Perth, Scotland. Agency: WWAV Rapp Collins Scotland, Edinburgh, Scotland
Dimensional Mail: Gold, A1-Diwali Programme, Hindustan Lever Ltd., Bangalore, India. Agency: OgilvyOne Worldwide, Bangalore, India
DRTV/Radio: Bronze, Breathe Right DRTV Sampling, CNS, Eden Prairie, MN. Agency: Campbell-Mithun, Minneapolis
DRTV/Radio: Bronze, Fiber Choice DRTV Sampling, CNS, Eden Prairie, MN. Agency: Campbell-Mithun, Minneapolis
Multimedia/Integrated Media: Bronze, Pauls Collect-A-Cap Program, Pauls Victoria Ltd., Rowville, Australia. Agency: Simon Richards Group, Port Melbourne, Australia
RETAILING
Dimensional Mail: Silver, “Drill Bit,” Amazon.com Home Improvement Store, Seattle. Agency: hunt.DDB.direct, Seattle
Internet/Interactive Media: Silver, Abandoned Shopping Cart Program, Reflect.com, San Francisco Agency: Digital Impact, San Mateo, CA
Dimensional Mail: Bronze, Cub Cadet – Loyalty Welcome Packages, MTD Products/Cub Cadet, Valley City, OH. Agency: Doner Direct, Baltimore
DIRECT RESPONSE SALES
Catalog: Gold, Government Mailing, John Deere, Raleigh, NC. Agency: FCBi, Chicago
Multimedia/Integrated Media: Silver, “Solid” Campaign, John Deere, Raleigh, NC. Agency: FCBi, Chicago
Catalog: Bronze, National Geographic Expedition Catalog, National Geographic Society, Washington
CONSUMER SERVICES
Multimedia/Integrated Media: Gold, Test Launch of the “Stay in Touch” Program, Baxter Healthcare Corp., McGraw Park, IL. Agency: McCann Relationship Marketing, New York
Multimedia/Integrated Media: Silver, Teacher Recruitment Campaign, Teacher Training Agency, London. Agency: McCann-Erickson Manchester, Prestbury, United Kingdom
Multimedia/Integrated Media: Bronze, It’s How You Get Somewhere on Wall Street, Ameritrade, Omaha, NE. Agency: OgilvyOne, Chicago
BUSINESS SERVICES
Multimedia/Integrated Media: Gold, “Marketology” Self-Promotion, Direct Results Group, Boston
Multimedia/Integrated Media: Gold, “The Temptation,” Movierecord, Madrid. Agency: MRM Cano & Martínez, Barcelona
Multimedia/Integrated Media: Gold, “e-Three Wise Men,” CP Comunicación Proximity – CP Interactive, Madrid. Agency: CP Comunicación Proximity, Madrid
Dimensional Mail: Gold, “Marketology” Self-Promotion, Agency: Direct Results Group, Boston
Flat Mail: Silver, Verizon Directories Retention Program, Verizon Information Services, Dallas. Agency: O&M/Dallas and CFM Direct, Oakbrook, IL
Dimensional Mail: Silver, OgilvyPhant Self-Promotion. Agency: OgilvyOne Worldwide, Singapore
Print: Silver, Kodak Dynamic Imaging Advertising Inserts, Eastman Kodak Co., Los Angeles. Agency: Integrated Marketing Partners, San Francisco
Flat Mail: Bronze, Net Perceptions Advertising Advisor Launch, Net Perceptions, Edina, MN. Agency: Penn Garritano Direct Response Marketing, Minneapolis
Telephone: Bronze, Performaworks Lead Qualification, Performaworks Inc., Raleigh, NC. Agency: Ron Weber & Associates Inc., Milford, CT
Multimedia/Integrated Media: Bronze, The Five Senses, Finland Post Ltd., Helsinki, Finland. Agency: Grey Direct Oy, Helsinki, Finland
MANUFACTURING & DISTRIBUTION
Flat Mail: Bronze, Endangered Species, The Swatch Group, Madrid. Agency: CP Comunicación Proximity, Madrid
