eBay motors is joining the media space. Absolute Multimedia’s Winding Road digital monthly magazine has debuted a new automotive edition called Winding Road-eBay Motors.
The Claims
The title claims to be the first digital-only magazine for car enthusiasts. It is available on a free monthly basis. The magazine features news and information tailored to the interests of eBay Motors users and is available on the eBay Motors’ site at www.ebaymotors.com/windingroad.
The editorial staff at Winding Road created the editorial content for the new edition.
Other features included a monthly column by Winding Road’s editor in chief, David E. Davis Jr., trend reports, information on future collectible cars and interesting and offbeat finds on eBay Motors.
Toyota is the first advertiser to sign on with the magazine. The Japanese automaker will carry a limited inventory of advertising.
Current Status and Visits
According to Nielson//NetRatings, approximately 12 million people visit eBay Motors each month, making it the No. 1 automotive site on the Web. Monthly visitors spend an average of 50 minutes per visit surfing the Web site.
Competing with eBay motors, J&P Cycles has a motor index of around 55,000 parts for motorcycles
Winding Road has more than 180,000 subscribers and provides reviews, coverage and features on the automotive industry.’
