Earthnoise, an online service that lets consumers and businesses share videos on the Internet, has named Alpha Dog Productions, New York, as its first promotions agency of record.
Alpha Dog will create and execute programs for the video-sharing site at www.earthnoise.com. It also will coordinate industry trade shows and events.
The major initiatives for Earthnoise include sweepstakes, incentive-driven contests, e-mail promotions, viral marketing campaigns and user loyalty programs. The goal is to acquire more customers and retain existing business.
Through its proprietary Earthcast desktop application, Earthnoise allows users to upload, edit and post their videos online. Founded a year ago, the New York company positions its service as a communications vehicle for consumers and a sales and marketing tool for businesses.