E-mail marketing solutions provider e2 Communications yesterday expanded its operations to help Internet marketers in the United States and abroad reach Latin American markets.
Dallas-based e2 Communications said it would create a team of marketers to focus on the emerging market, handling issues like translations, legal obstacles and cultural marketing. The company also said that Raquel Pancer, senior director for Latin American operations and a native Colombian, would lead the marketing team.
In conjunction with the new services, e2 partnered with Spydre Labs, a provider of technological and media services, to “educate and show companies the extreme effectiveness of e-mail marketing and eCRM,” according to a statement.
The expansion of services into Latin America adds to e2’s e-mail marketing operations in Europe.
“The success of e2’s operations in Europe is testimony that the Internet revolution is a global phenomenon, [and] e-mail has become a communications mainstay for citizens worldwide,” said Jeff Farris, president and CEO at e2.