DWL, a customer data integration solutions provider, announced yesterday its expansion into two new vertical markets with the addition of Honeywell, a global high-tech manufacturer, and Staples, a top U.S. retailer, to its list of customers.
DWL, Atlanta, also recently signed a license agreement with SunTrust Bank.
All of the newly acquired customers will use DWL Customer to create a single master record of either their consumer or commercial customer base. Most of these companies currently use a combination of Siebel, Oracle or SAP for their CRM or ERP systems.
DWL leads the market in operational customer data hubs, a segment within the broader CDI solution space. Operational customer data hubs let companies manage complex business processes around customer data in a single hub in batch or real time.
According to market research firm Gartner Inc., CDI hubs are software products that support the global identification, linking and synchronization of customer information across heterogeneous data sources through semantic reconciliation of reference data. The hub creates and manages a central, database-based system of record, enabling the delivery of a single customer view.