DVC Worldwide, an advertising and direct marketing agency based in Morristown, NJ, and New York, opened a London office for its DVC eXperiential Marketing division.
British operations director Claire Ferguson will head the event marketing firm in Maidenhead, England. She will report to John Palumbo, U.S. president of DVC eXperiential in New York.
DVC's arm aims to offer clients more than just demonstrations and sampling. Collaboration with existing DVC clients is already on.