Dunnhumby, the international marketing consultancy and services company, has selected business intelligence software provider SAS Institute Inc. to provide data integration software to better manage and store its huge volumes of customer data.
Cary, NC-based SAS‘ data integration software, part of the SAS Enterprise Intelligence Platform, has been chosen to replace London-based dunnhumby’s home-grown solution, which has become increasingly costly to maintain and develop.
With dunnhumby’s business rapidly expanding, a more robust, enterprise-wide solution is required. SAS’ software provides a rapid and automatic framework for accessing and transforming customer data, resulting in faster results and a more positive job role for those involved.
Dunnhumby already uses SAS’ analytics solutions for projects such as the Tesco’s loyalty card program.
SAS was chosen due to its scalability, flexibility and ability to manage and store the large volumes of dunnhumby’s customer data. A typical client project for dunnhumby can involve working with tens of terabytes of data.
SAS’ solution has reduced the time taken to deliver these projects from 3-6 weeks to 8-24 hours. By switching to SAS, it is able to deliver a faster and more efficient service to its customers, helping them make better use of their customer data assets to pursue new business opportunities, improve loyalty, increase customer spend and drive profits.
In other news, Toronto-based SAS Canada, the Canadian subsidiary of SAS, entered into an alliance agreement with Toronto-based KidsFutures Inc., an operator of the Futura Rewards Program, a national loyalty program that helps Canadian families save money for their financial goals. The alliance will provide KidsFutures with SAS data management and predictive analytics tools to support rewards program analysis and reporting.
SAS said participating program partners, which include grocery retailers and packaged goods companies, will also benefit from the information created by SAS software, and they will be able to access customer information through online reports that will help them turn customer insight into customized promotions and brand loyalty reward offers.
The Futura Rewards Program has in excess of 330,000 members who benefit from numerous opportunities to earn Futura Rewards through a coalition of over 60 Program Partners representing over 100 well-known brands, services and hundreds of individual products. The program is also available in more than 1,100 retail locations and more than 50 grocery locations across Canada.
