DRTV News Briefs: E.W. Scripps Co. to Close Shop At Home

E.W. Scripps Co. announced that it will close its Nashville-based Shop At Home network and Web site effective June 22. The network was founded in Newport, TN, in 1986 and moved to Nashville in 1998. It has 660 full-time employees. Scripps bought the network for about $285 million as a sales outlet for products seen on its HGTV, Food Network), Do It Yourself Network and Fine Living cable networks. Shop At Home, which was not profitable when Scripps acquired it, has lost about $84 million in the past four years. Shop At Home intends to honor all of its contractual commitments to vendors and suppliers.

QVC, the home shopping network, plans to offer shopping videos on Internet portal sites and eventually wants to sell goods on mobile phones. QVC, which has 7 million active customers domestically and introduces 1,600 products weekly, is set to offer video-on demand content on various portal sites by this summer. Next year, QVC will relaunch its Web site at www.QVC.com with a new design and broadband application that will make its live shopping footage more prominent on the site. Currently, QVC.com has a link that directs shoppers to a small, fuzzy image of the live TV show. As part of its strategy, QVC will be offering in early June a one-hour shopping show on its site, selling Dell Inc.’s computers — $1,699 notebooks and $1,499 desktop versions.

Chrysler is expanding the rollout of its interactive television campaign for the Dodge Caliber onto the Dish Network where the 12 million DISH Network households with interactive-capable receivers will be able to view enhanced and triggered ads. In a multichannel strategy, Chrysler’s ad agency BBDO has created a Web-only “viral video” spot, playing on the ad’s tagline of “It’s anything but cute” that DRTV News Weekly’s friends over at www.jalopnick.com alerted us to.

Nutracea, makers of stabilized rice bran products, announced total revenues for the quarter ended March 31, 2006 were $3,781,543, compared to total revenues of $459,314 for the first quarter of 2005, an increase of over 723 percent. The improved revenues were a result of its merger with RiceX and the successful launch of its nutraceutical products into the infomercial market segment with ITV Global during the quarter ended Dec. 31, 2005.

Bustos Media LLC, owner of 25 radio stations, plans to launch its first Spanish-language television station. The Federal Communications Commission has approved the company’s request to purchase a TV station construction permit from Los Angeles-based MS Communications LLC and transfer it to Milwaukee, where the station will air. Bustos Media already has a Spanish-language radio station in Milwaukee. The TV station will feature local and network programming. It will become a part of Azteca America, a New York-based Spanish-language network.

Avalanche Creative Services Inc. announced the opening of a new West Coast office in Santa Monica, CA, called Avalanche West. The account already works with clients on that coast.

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