Hitmetrix - User behavior analytics & recording

DrKoop Agrees to Restrict Consumer Data

The trustee in charge of DrKoop.com's bankruptcy proceedings has agreed to protect the personal information contained in the failed health portal's customer database, the Texas attorney general's office said yesterday.

Consumers who sent private information to DrKoop must give their consent before their data can be transferred to a third party, including any entities that buy the DrKoop Web site, the state attorney general's office said. The agreement is in line with the Web site's privacy policy that was in effect before DrKoop went bankrupt.

DrKoop has data on about 1 million consumers, including private medical histories. The records of consumers in the database who do not respond to DrKoop's opt-in request will be destroyed.

DrKoop announced in December that it would cease operations. The Web site is still functioning during the bankruptcy proceedings.

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