Driving Revenue Through Customer Lifecycle Marketing

Customers today expect to receive relevant and engaging messages throughout their relationship with a brand, and lifecycle programs deliver just that. Consider  our research: Campaigns like welcome series and remarketing programs drive significantly increased transaction rates and revenue. 

In this webinar, Josh Pratt, director of email & promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH, joins Experian Marketing Services to discuss the benefits of customer lifecycle programs and offer tips for how marketers can leverage these programs as part of their cross-channel strategy. They’ll also share some of Saks’ successful programs and highlight strategies and creative examples that deliver the right message at the right time to its customers. Plus: Hear how Saks—and other top brands—use data to deliver:

  • Real-time welcome campaigns
  • Waitlist/back-in-stock programs
  • Reengagement strategies
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