Driving Revenue Through Customer Lifecycle Marketing

View On Demand

Tuesday, March 31
1:00PM ET/10:00AM PT

Customers today expect to receive relevant and engaging messages throughout their relationship with a brand, and lifecycle programs deliver just that. Consider our research: Campaigns like welcome series and remarketing programs drive significantly increased transaction rates and revenue.

In this webinar, Josh Pratt, director of email & promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH, joins Experian Marketing Services to discuss the benefits of customer lifecycle programs and offer tips for how marketers can leverage these programs as part of their cross-channel strategy. They’ll also share some of Saks’ successful programs and highlight strategies and creative examples that deliver the right message at the right time to its customers. Plus: Hear how Saks—and other top brands—use data to deliver:

• Real-time welcome campaigns
• Waitlist/back-in-stock programs
• Re-engagement strategies

Featured Speaker:

Josh Pratt, Director of Email & Promotions,Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH

Josh is the Director of Email & Promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH and has overseen the Saks email program since 2011. His specialties include: Life cycle email marketing, dynamic content generation, segmentation and targeting, triggered messaging, CAN-SPAM compliance, web analytics and social media. Previously, he ran the email program at Simon & Schuster.

Corey Passero, Client Partner, Experian Marketing Services

Corey is a Client Partner for Experian Marketing Services. His expertise is in strategic, end-to-end marketing development and execution. Corey specializes in identifying and fully understanding the needs of a business, then developing and executing marketing strategies that fulfill those needs. Prior to working at Experian Marketing Services, he served in the marketing departments for both Modell’s Sporting Goods and Limited Brands, LTD.

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