View On Demand
Tuesday, March 31
1:00PM ET/10:00AM PT
Customers today expect to receive relevant and engaging messages throughout their relationship with a brand, and lifecycle programs deliver just that. Consider our research: Campaigns like welcome series and remarketing programs drive significantly increased transaction rates and revenue.
Josh Pratt, Director of Email & Promotions,Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH
Josh is the Director of Email & Promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH and has overseen the Saks email program since 2011. His specialties include: Life cycle email marketing, dynamic content generation, segmentation and targeting, triggered messaging, CAN-SPAM compliance, web analytics and social media. Previously, he ran the email program at Simon & Schuster.
Corey Passero, Client Partner, Experian Marketing Services
Corey is a Client Partner for Experian Marketing Services. His expertise is in strategic, end-to-end marketing development and execution. Corey specializes in identifying and fully understanding the needs of a business, then developing and executing marketing strategies that fulfill those needs. Prior to working at Experian Marketing Services, he served in the marketing departments for both Modell’s Sporting Goods and Limited Brands, LTD.