Driving More Customers From Paid Search in a Mobile-First World

Paid search has gone mobile. Over 60% of search ads will run on smartphones and mobile devices in 2016, and it’s changed the way we optimize campaigns. From “Call” buttons to geo-targeting, marketers must adopt new mobile-first optimization strategies to drive conversions and customers from PPC.

Join search advertising experts from DialogTech and Marin Software to learn proven mobile optimization and attribution strategies digital marketers use to drive more clicks, calls, and customers from AdWords and Bing. You’ll learn:

  • How to take advantage of AdWords and Bing formats for click-to-call
  • Which targeting and bidding options drive the most mobile conversions
  • How to optimize your mobile landing pages to maximize engagement
  • How to capture and integrate online and call attribution data to optimize ROI
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