Following work that the agency carried out for the U.S. Postal Service's Celebrate the Century commemorative stamp program, DraftWorldwide, Chicago, recently was named agency of record for the USPS Stamp Services.
The agency plans to take an integrated marketing approach incorporating advertising, direct and promotional responsibilities into its work. Among the new projects it will begin marketing are the Looney Tunes and Legends of Hollywood stamp series. The agency's connection to the stamp program began with the Lee Hill Agency, which has worked with the service and was acquired by DraftWorldwide last year.
“This is significant in that it demonstrates the new DraftWorldwide, in which an assignment can come in through one part of the agency and be serviced by many different areas,” said Kathy Parker, director of corporate communications.
