Lowe & Partners Worldwide is rebranding its Copenhagen, Denmark, office as Draft.
The office previously operated under the Lowe Forever label. Its new name brings Draft's worldwide network to 34 offices in 27 countries.
Lowe Copenhagen two years ago opened Lowe Forever to help clients with direct and interactive marketing and public relations. Lowe Forever clients include GE Capital, PBS, Hill's Pet Nutrition, Lever Faberge, Danish Coffee Council, DONG, Johnson & Johnson and Dansk Tipstjeneste.
The news comes five months after Lowe and Draft, both agencies in The Partnership division of Interpublic Group of Companies Inc., decided to form an alliance. Draft said no plans exist to merge its brand with Lowe in Denmark or elsewhere. Lowe Copenhagen and Draft will maintain separate offices in Copenhagen.
Meanwhile, Kirsten Dinesen has been named general manager of Draft Denmark to head the agency's operations in the country.