Draft New York opened a satellite office to house its entire Verizon Communications account team of 140 executives.
The team takes over the former space of Draft sister agency Foote Cone & Belding. Draft and FCB are part of Interpublic Group of Companies Inc., one of the world's leading agency holding companies.
Draft New York is Verizon's agency of record for direct response and product advertising to the mass market across all its main businesses. Draft has handled the Verizon account for 10 years.
Separately, Draft New York appointed Steven Kinder to run its DraftWorks division as senior vice president and director. He was previously first vice president and director of marketing services for Prudential Securities Inc.
DraftWorks offers creative and production processes that specialize solely in updating, revising and slightly modifying large volumes of existing marketing materials. It maintains a staff, training program and mechanical process separate from the agency.
