Educational nonprofit Web Wise Kids appointed Draft Chicago as its digital agency of record to work on a pro bono basis.
The Chicago agency will develop Web Wise Kids' Web site, software and safety strategies. It joins other children's charities that Draft Chicago handles on a no-fee basis in line with its corporate giving commitment.
Based in Southern California, Web Wise Kids is dedicated to teaching children and their caregivers to use the Internet safely. Detecting and deterring online predators is a key mandate. About 11 million teens visit the Web each day, with many receiving unwanted messages from strangers and predators, according to Draft Chicago. Web Wise Kids has given safety training to 1 million children through its educational programs in 49 states.
