The National Postal Forum, a trade show for mailers, tapped Draft Inc.'s Chicago office to create a campaign to generate foot traffic at the conference.
The agency will handle direct mail, print and some online marketing for the Sept. 19-22 event in Washington. Draft Chicago also is the agency for the U.S. Postal Service, which is the forum's largest participant and is in charge of the show's educational content.
This is the first time Draft Chicago will create a campaign for the postal forum. The annual event typically attracts 6,000 people within direct marketing.