Direct Partner Solutions, Alpharetta, GA, took management of the Christian Music Planet Magazine subscriber file made up of 21,000 lovers of Christian music and entertainment.
This list is brand new to the market.
Christians of all ages read this monthly magazine and seek Christian-oriented products.
Seventy-six percent of the names in the file are women ages 25-44, and 55 percent of them are married. Average household income is $50,000-plus. Fifty-six percent have one or more children living at home, and 61 percent donate money for a cause. The base price is $95/M.
Christian music album sales have swelled to $39.2 million, and book sales have reached 62 million copies.