Doublefusion Buys Eiko Media Agency
In-game advertising company Double Fusion acquired media agency Eiko Media, Detroit, the company said yesterday. The incorporation of Eiko Medio into Double Fusion is a strategic step to let DoubleFusion’s sales force offer advertisers Eiko Media’s programs that combine elements of deep product placement integration with the updating and measurement of DoubleFusion’s in-game advertising technology.
Eiko Meida president and co-founder Ashley J. Schwartz will take on the role of senior director of creative strategy at Double Fusion, San Francisco. Financial terms were not available.