DoubleClick Inc., New York, has integrated its SiteAdvance measurement tool with its DARTmail and DART for Advertisers e-mail and online advertising products.
SiteAdvance is a hosted Web site measurement and analysis tool for online retailers. It is designed to help marketers and ad agencies understand the interaction among marketing programs, site traffic and online transactions.
For example, retailers can automatically remarket to online visitors who may have abandoned a shopping cart through tailored e-mail and ad campaigns based on customer behavior, DoubleClick said yesterday.
SiteAdvance analysis can be viewed via six template visitor segments like first-time visitor, browser or repeat customer as well as 10 customizable visitor segments. It is based on four modules available in bundles of two, three or four.
Recent SiteAdvance users include Buy.com, Dixons group, Verio and Carrot Ink, plus older clients like Crate and Barrel and J. Jill.