In this episode of DMN One on One, we dive into location data, DOOH, and navigating advertising real estate with Michael Provenzano, CEO and co-founder of Vistar Media.
Provenzano founded Vistar in 2012, with the goal of bringing out-of-home advertising into the programmatic age, and making it easier for OOH media owners to compete for ad dollars on digital channels.
Click on the media player below for the full interview.
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