Donnelley Marketing, Omaha, NE, said Friday it formed an internet marketing alliance with Annuncio Software, a provider of e-marketing automation software and services.
Donnelley, an infoUSA company, is a provider of proprietary business and consumer content, data enrichment, analytical and client information services and Internet marketing solutions.
The agreement combines Donnelley’s MarketZoneDS capabilities and its data enrichment, analytical and client information services with Annuncio’s campaign management solutions.
Donnelley said the alliance will provide its clients with comprehensive e-marketing capabilities, and that they will more effectively leverage the Internet to build long-term, personalized relationships with customers.
