Donnelley Marketing, an infoUSA company, Omaha, NE, introduced two consumer targeting data products for direct marketers last week.
The first product, Consumer Spending Triggers, was made available July 5. It can identify patterns in the consumer life cycle allowing mailers to target prospects with a particular change in their life that may lead to increased spending, according to Donnelley.
Identifiable categories of Consumer Spending Triggers include marriage, birth, retirement and major income change.
The other new product, WealthFinder, will be available by July 15.
WealthFinder is a proprietary data product designed to rank the wealth of every DQI3 household in the United States. DQI3 is a database that integrates the Donnelley Marketing and infoUSA/Database America consumer files. It contains approximately 225 million individuals and 100 million households.
WealthFinder correlates attributes associated with wealth such as income, investment activity, philanthropic behavior, and other behavioral and lifestyle characteristics.
