Domania Inc. and Epsilon have formed an analytics-based marketing initiative that the companies' said will lead to the creation of the next version of Portfolio Protect, Domania's customer retention tool for the mortgage industry.
Domania is the 12-year-old financial services and marketing software firm that brought comparable home sales data to consumers via the Web and has been creating real estate and mortgage software and marketing products for more than a decade.
To help Domania enhance its financial services marketing tool, Epsilon, a marketing solutions provider, will offer analytic and data mining services. Both companies are based in Boston.
Domania will draw on Epsilon's experience to strengthen its existing predictive profiling capabilities, which drive the engine behind Domania's purchase-money runoff prevention software, Portfolio Protect.
Despite the home buying boom of recent years, the mortgage industry is plagued by a huge customer defection problem. Dropping interest rates and poor customer retention practices entice mortgage customers to move from one lender to another to find the cheapest mortgage.
The inability to retain long-term customers costs mortgage-servicing companies millions of dollars in lost revenue. Domania provides a suite of financial software and services to help its clients acquire and retain customers by identifying and profiling potential customers before they take action.