Siloed departments and a lack of success metrics are common culprits behind a zombie marketing organization—one that lives on without actually thriving. Yet, data from Epsilon and The Relevancy Group shows that these bloodcurdling realities happen far too often. For instance, only about one quarter (26%) of the 300 email marketing executives surveyed say their organization has clear marketing goals by channel and just 22% attribute offline activities back to the right channel.
To ensure that these bone-chilling scenarios don’t become your organization’s next nightmare, check out the infographic below.
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