The Philadelphia Direct Marketing Association presented two Benjamin Franklin Awards to DMW Worldwide at a ceremony this month in Philadelphia.
The agency won first place in the Consumer-Other Media category for its Exelon Energy TV spot called “Self-Portrait,” which was created by Carol Goldstein and Chris Rosa, account executives; Michael Goodrich-Stuart, creative director; Irv Levin, director; and Chas Kutchinsky, executive producer.
DMW also won first place in the database category for the Highmark BlueCross BlueShield Database created by Cathie Brinkert, supervising database analyst; Mark Corbalis and Rick Cargas, database analysts; Tawnya Amdor, junior database analyst; and Carol Hojnacki, data processor.
DMW is full-service direct response agency whose clients include Chase Manhattan Bank, the JFK Library and some 70 clients in public broadcasting.
