Direct response marketing agency DMW Worldwide, Philadelphia, was named direct marketing agency of record last week for Preferred Capital, Wayne, PA, an equipment lease financing service for small to medium-sized businesses.
Although DMW has worked with Preferred Capital since 1998, the equipment finance company said the “commitment to a deeper relationship” grew out of the agency's ability in the past two years to help Preferred Capital go head-to-head with its competition by marketing more aggressively.
Preferred Capital said that by using primarily direct mail, the company has been able to position itself as the fastest-growing equipment finance company in the country.
“This is about solidifying our relationship with DMW Worldwide,” said Peter Schwartz, Preferred Capital's senior vice president of marketing. “With DMW as our partner, we are confident that we can build the strongest equipment financing brand in the industry.”
Billings were not disclosed.