Despite its digital nature, email stands apart from other contemporary marketing channels in that it is still inherently direct. Advances in personalization, segmentation, and targeting technologies (and CRM technology by proxy) have only increased the connective power of email for marketers.
DMN has tracked the evolution of this channel for quite some time, and we’ve spoken with dozens of brands that are driving their business through this “legacy” marketing vehicle. Here, we’ve collected a list of seven such brands that have experimented with email to great effect in the last year.
