The Direct Marketing Educational Foundation announced July 20 the winners of the 2006 DMEF Collegiate ECHO Competition, which is sponsored by the U.S. Postal Service.
The competition, which was conducted during the fall 2005 and spring 2006 semesters, attracted more than 120 entries from undergraduate and graduate colleges nationwide.
Conducted since 1986, the DMEF’s Collegiate ECHO Competition allows teams to submit direct marketing campaigns that focus on branding direct mail for Postal Service business customers. While the choice of specific business-to-business target audiences was left to the discretion of the student teams, the challenge required direct mail to be used as a marketing channel.
The winners of the 2006 competition are:
Gold (1st place) — State University of New York – Plattsburgh (undergraduate)
Gold (1st place)– Zicklin School of Business, Baruch College (graduate)
Silver (2nd place)– University of Northern Colorado (undergraduate)
Silver (2nd place)– Zicklin School of Business, Baruch College
Bronze (3rd Place)– University of Wisconsin — Whitewater (undergraduate)
Bronze (3rd Place)– Loyola University — Chicago (graduate)
Gold Award winning team members will be presented with trophies Oct. 17 at the DMA International ECHO Awards ceremony and gala during DMA06 at the Moscone Convention Center in San Francisco. The prize includes transportation, accommodations and attendance at DMA06.
Only undergraduate teams are eligible for prizes other than trophies.