DMDNY Schedule

The following is a schedule of events for the Direct Marketing Days in New York, which opens today at the New York Hilton & Towers:


8 a.m.-4:30 p.m.

Basics Workshop: Mastering the Basics of Professional Direct Marketing

Creative Workshop: How to Recognize, Evaluate, Create, Inspire and Manage Winning Direct Mail Advertising

Database & Modeling Workshop: How-To's for a Profit-Driven Database Marketing Strategy

Integrated Marketing Workshop: How to Generate Double-Digit Response Through Integrated Direct Marketing

Internet Workshop: The Experience Is the Brand. Developing Successful E-Commerce Relationships

Motivation Workshop: How Self Motivation Increases the Bottom Line

Production Workshop: The Direct Mail Production Primer


8:45 a.m.-9:45 a.m.

Welcome & Keynote Address: Brand Loyalty Management

10 a.m.-11 a.m.

Building Your Brand and Fattening Your Bottom Line With ROI Advertising

Pharmaceutical Marketing: How to Launch New Products Amidst Changing Rules

Going Global From a U.S. Base

Power Test: A Proven Direct Mail Test Strategy You Can Use

How “Bill-Me” Offers Increase Response and Still Make Money

Cable: The Future of Direct Marketing

E-Commerce & Direct Marketing: New Ideas That Work in Europe

100 Things You Should Know About the Web But Might Be Too Embarrassed to Ask

11:15 a.m.-12:15 p.m.

Marketing's Debut in the Front Office … Will This Enabling Technology Deliver Powerful Customer Relationships?

Apples & Oranges. The Sweet Smell of Success

Fabulous Failures That Should Have Worked

New Ways to Communicate in a Digital Economy

Loyalties Vs. Fickleness … It All Depends On the Influencers

Databases as Corporate Assets: the CFO Perspective on How to Use Your Database as a Strategic Weapon

Making the Most of the Aging Baby Boomer Market

New Opportunities in Pan-European Mail Order

12:30 p.m.-2:15 p.m.

Welcoming Luncheon, Postmaster General William J. Henderson; political satirist Mark Russell

3 p.m.-4 p.m.

Method Marketing: How to Make a Fortune by Getting Inside Your Customers' Heads

Twenty Secrets to Making a Fortune Using Alternative Media

Database Marketing on a Global Scale: Is It Really Possible?

The Basics of Testing DRTV

Creating a Virtual Agency to Deliver Brand Loyalty

How to Foster a Strategic Commitment to Analysis

How to Get the Very Best From Your Creative Team

Advanced E-Mail Marketing: Powerful Techniques for the Interactive Direct Marketer

4:15 p.m.-5:15 p.m.

The Basics of Successful Continuity & Club Marketing

New Direct Marketing Business Models for Latin America

Make Your Current Controls Pull Better: a 3-Step Approach

Practical Lessons From the Bleeding Edge of E-Commerce

How to Sell Your Best Ideas to Management and Clients

How to Increase Your Publication's Circulation Without Eroding Profitability and Audience Quality

Experimentation, Discovery & Innovation in Relationship Marketing

Ten Secrets That Global Marketers Need to Know to Double Their Profits

5 p.m.-6 p.m.

Exhibit Hall Reception & Party


7:45 a.m.-8:45 a.m.

“Ask the Experts” Consultation Center Roundtables

8:45 a.m.-9:30 a.m.

Welcome & Keynote Address: “The New Future for Interactive Marketing,” John Billock, president of sales and marketing, HBO

10 a.m.-11 a.m.

Trend Influence Marketing — a Lifestyle Entrenchment Program

The Good, the Bad and the Ugly: New Creative Ideas That Worked and Some That Flopped

Fixing Broken Programs on-the-Fly

How Technology Will Revolutionize the New Millennium

Innovations in One-to-One Marketing — the Jaguar Difference

Link Up to the U.S. Postal Service Supply Chain

Reinventing Relationship Marketing Creative

The Absolute Essentials of Telemarketing: 17 Ways to Maximize Your Sales and Service Performance

11:15 a.m.-12:15 p.m.

Integrated Marketing: the Whole Is Greater Than the Sum of Its Parts

Reach, Response and Results for Your Web Advertising Campaign

Data Mining Your Way to Continuity Program Success

Loyalty Marketing Is An Oxymoron: Why a Loyalty Program May Not Be in Your Future

17 Survival Tips for the New Millennium

The Pros and Cons of Providing Customer Service Over the Web

The New Age of Membership Databases

How to Grow Negative Option Businesses in the Age of Internet Marketing

12:30 p.m.-2:30 p.m.

Grand Ballroom Awards Luncheon, Sen. Bill Bradley; Direct Marketer of the Year: Jay Walker

2:45 p.m.-3:45 p.m.

Customer Loyalty: Once You Have Found Them, Never Let Them Go

Paper or Plastic? The Best Direct Marketing Ad Space in Newspapers and Magazines Is Right in Front of You

Profitable Direct Marketing Beyond the Catalog

Cross-Selling to Increase Profitability

Successful BTB Integrated Sales & Marketing

Making Direct Marketing Work in China

Research: Three Deadly Mistakes Direct Marketers Make and How to Correct Them

50 Very Creative Tips to Make Your Direct Marketing Program Sizzle

4 p.m.-5 p.m.

The 50+ Marketplace: Geezers Ain't Wheezers Anymore

When Models Fail: Tales From the Data Mine

How the Experts Make Money on the Web … Tips and Hints From Successful Direct Marketers

More Effective Direct Mail Production Using the Internet

Connecting to Customers: Innovative Creative and Media Approaches to Building Loyalty

Fresh Perspectives: Think Differently About Your Creative

Combining Hand Assembly and In-Line Processes for Dimensionals

Maximizing the Power of Custom Publishing in Direct Marketing


8:45 a.m.-9:30 a.m.

Welcome & Keynote Address, Tom Gardner, The Motley Fool

10 a.m.-11 a.m.

Darn, the Phone's Ringing … I Wonder Who That Is?

Cooperative Direct Marketing Programs With Your Resellers

New Ideas That Work in Canada

How to Deliver the Bacon When the Cow's Gone

What's Hot & What's Not in DRTV Worldwide

The Basics of E-Mail Marketing

Creative Tests and Brand Awareness: What the Latest Consumer Research Shows

Seven Deadly Mistakes Most Marketers Make

11:15 a.m.-12:15 p.m.

How to Revitalize Your Membership Program With New Ideas

How Retail Banks Can Acquire Over 50 Percent Market Share for Under $45 Per Household

How to Establish a Foreign Brand in the U.S.

The Marriage of Modeling & Segmentation — How They Work Together

Making Sense of Data: a User's Guide for Nonprofits

International Merge/Purge: How to Do It Right

Managing Customer Expectation/Experience on the Web

Boy, Did That Bomb! What Big Profitable Lessons Come From Others' Mistakes

12:15 p.m.-1:30 p.m.

Networking Buffet Luncheon Grand Ballroom

2 p.m.-3 p.m.

Who Are You Mailing All of Those Brilliant Packages to Anyway?

Get Crushed by Orders: the Final Step

What Commercial Companies Can Learn From Nonprofits

Behavior Based Marketing: Making One-to-One Marketing a Reality

Time Is Money: Transforming Speed Into Bottom-Line Profits

The Future of Marketing in Southeast Asia and India

Creating Community on the Web and Why It's Important for Direct Marketers

How to Work Electronically Without Getting Shocked

2:30 p.m.-3:30 p.m.

Exhibit Hall Reception & Party

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