The following is a schedule of events for the Direct Marketing Days in New York, which opens today at the New York Hilton & Towers:
MONDAY, MAY 24
8 a.m.-4:30 p.m.
Basics Workshop: Mastering the Basics of Professional Direct Marketing
Creative Workshop: How to Recognize, Evaluate, Create, Inspire and Manage Winning Direct Mail Advertising
Database & Modeling Workshop: How-To's for a Profit-Driven Database Marketing Strategy
Integrated Marketing Workshop: How to Generate Double-Digit Response Through Integrated Direct Marketing
Internet Workshop: The Experience Is the Brand. Developing Successful E-Commerce Relationships
Motivation Workshop: How Self Motivation Increases the Bottom Line
Production Workshop: The Direct Mail Production Primer
TUESDAY, MAY 25
8:45 a.m.-9:45 a.m.
Welcome & Keynote Address: Brand Loyalty Management
10 a.m.-11 a.m.
Building Your Brand and Fattening Your Bottom Line With ROI Advertising
Pharmaceutical Marketing: How to Launch New Products Amidst Changing Rules
Going Global From a U.S. Base
Power Test: A Proven Direct Mail Test Strategy You Can Use
How “Bill-Me” Offers Increase Response and Still Make Money
Cable: The Future of Direct Marketing
E-Commerce & Direct Marketing: New Ideas That Work in Europe
100 Things You Should Know About the Web But Might Be Too Embarrassed to Ask
11:15 a.m.-12:15 p.m.
Marketing's Debut in the Front Office … Will This Enabling Technology Deliver Powerful Customer Relationships?
Apples & Oranges. The Sweet Smell of Success
Fabulous Failures That Should Have Worked
New Ways to Communicate in a Digital Economy
Loyalties Vs. Fickleness … It All Depends On the Influencers
Databases as Corporate Assets: the CFO Perspective on How to Use Your Database as a Strategic Weapon
Making the Most of the Aging Baby Boomer Market
New Opportunities in Pan-European Mail Order
12:30 p.m.-2:15 p.m.
Welcoming Luncheon, Postmaster General William J. Henderson; political satirist Mark Russell
3 p.m.-4 p.m.
Method Marketing: How to Make a Fortune by Getting Inside Your Customers' Heads
Twenty Secrets to Making a Fortune Using Alternative Media
Database Marketing on a Global Scale: Is It Really Possible?
The Basics of Testing DRTV
Creating a Virtual Agency to Deliver Brand Loyalty
How to Foster a Strategic Commitment to Analysis
How to Get the Very Best From Your Creative Team
Advanced E-Mail Marketing: Powerful Techniques for the Interactive Direct Marketer
4:15 p.m.-5:15 p.m.
The Basics of Successful Continuity & Club Marketing
New Direct Marketing Business Models for Latin America
Make Your Current Controls Pull Better: a 3-Step Approach
Practical Lessons From the Bleeding Edge of E-Commerce
How to Sell Your Best Ideas to Management and Clients
How to Increase Your Publication's Circulation Without Eroding Profitability and Audience Quality
Experimentation, Discovery & Innovation in Relationship Marketing
Ten Secrets That Global Marketers Need to Know to Double Their Profits
5 p.m.-6 p.m.
Exhibit Hall Reception & Party
WEDNESDAY, MAY 26
7:45 a.m.-8:45 a.m.
“Ask the Experts” Consultation Center Roundtables
8:45 a.m.-9:30 a.m.
Welcome & Keynote Address: “The New Future for Interactive Marketing,” John Billock, president of sales and marketing, HBO
10 a.m.-11 a.m.
Trend Influence Marketing — a Lifestyle Entrenchment Program
The Good, the Bad and the Ugly: New Creative Ideas That Worked and Some That Flopped
Fixing Broken Programs on-the-Fly
How Technology Will Revolutionize the New Millennium
Innovations in One-to-One Marketing — the Jaguar Difference
Link Up to the U.S. Postal Service Supply Chain
Reinventing Relationship Marketing Creative
The Absolute Essentials of Telemarketing: 17 Ways to Maximize Your Sales and Service Performance
11:15 a.m.-12:15 p.m.
Integrated Marketing: the Whole Is Greater Than the Sum of Its Parts
Reach, Response and Results for Your Web Advertising Campaign
Data Mining Your Way to Continuity Program Success
Loyalty Marketing Is An Oxymoron: Why a Loyalty Program May Not Be in Your Future
17 Survival Tips for the New Millennium
The Pros and Cons of Providing Customer Service Over the Web
The New Age of Membership Databases
How to Grow Negative Option Businesses in the Age of Internet Marketing
12:30 p.m.-2:30 p.m.
Grand Ballroom Awards Luncheon, Sen. Bill Bradley; Direct Marketer of the Year: Jay Walker
2:45 p.m.-3:45 p.m.
Customer Loyalty: Once You Have Found Them, Never Let Them Go
Paper or Plastic? The Best Direct Marketing Ad Space in Newspapers and Magazines Is Right in Front of You
Profitable Direct Marketing Beyond the Catalog
Cross-Selling to Increase Profitability
Successful BTB Integrated Sales & Marketing
Making Direct Marketing Work in China
Research: Three Deadly Mistakes Direct Marketers Make and How to Correct Them
50 Very Creative Tips to Make Your Direct Marketing Program Sizzle
4 p.m.-5 p.m.
The 50+ Marketplace: Geezers Ain't Wheezers Anymore
When Models Fail: Tales From the Data Mine
How the Experts Make Money on the Web … Tips and Hints From Successful Direct Marketers
More Effective Direct Mail Production Using the Internet
Connecting to Customers: Innovative Creative and Media Approaches to Building Loyalty
Fresh Perspectives: Think Differently About Your Creative
Combining Hand Assembly and In-Line Processes for Dimensionals
Maximizing the Power of Custom Publishing in Direct Marketing
THURSDAY, MAY 27
8:45 a.m.-9:30 a.m.
Welcome & Keynote Address, Tom Gardner, The Motley Fool
10 a.m.-11 a.m.
Darn, the Phone's Ringing … I Wonder Who That Is?
Cooperative Direct Marketing Programs With Your Resellers
New Ideas That Work in Canada
How to Deliver the Bacon When the Cow's Gone
What's Hot & What's Not in DRTV Worldwide
The Basics of E-Mail Marketing
Creative Tests and Brand Awareness: What the Latest Consumer Research Shows
Seven Deadly Mistakes Most Marketers Make
11:15 a.m.-12:15 p.m.
How to Revitalize Your Membership Program With New Ideas
How Retail Banks Can Acquire Over 50 Percent Market Share for Under $45 Per Household
How to Establish a Foreign Brand in the U.S.
The Marriage of Modeling & Segmentation — How They Work Together
Making Sense of Data: a User's Guide for Nonprofits
International Merge/Purge: How to Do It Right
Managing Customer Expectation/Experience on the Web
Boy, Did That Bomb! What Big Profitable Lessons Come From Others' Mistakes
12:15 p.m.-1:30 p.m.
Networking Buffet Luncheon Grand Ballroom
2 p.m.-3 p.m.
Who Are You Mailing All of Those Brilliant Packages to Anyway?
Get Crushed by Orders: the Final Step
What Commercial Companies Can Learn From Nonprofits
Behavior Based Marketing: Making One-to-One Marketing a Reality
Time Is Money: Transforming Speed Into Bottom-Line Profits
The Future of Marketing in Southeast Asia and India
Creating Community on the Web and Why It's Important for Direct Marketers
How to Work Electronically Without Getting Shocked
2:30 p.m.-3:30 p.m.
Exhibit Hall Reception & Party
