The Direct Marketing Club of New York Monday will begins its Spring 2000 seminar series on direct marketing, called Master Series 2000. The seminar will be sponsored by the NYU Center for Direct Marketing, which will also provide the seminar’s instructors.
The seven classes being offered are: Overview of Direct & Interactive Marketing Today; Creative Strategy and Execution; Media Strategy and Planning; Database and Analysis; Customer Relationship Management; The World of Integrated Marketing; and Internet Marketing and Cases. All proceeds raised from the seminar will fund the DMCNY Annette Brodsky Scholarship Fund.
