SAN FRANCISCO – The Direct Marketing Association’s Interactive Marketing Advisory Board expanded its charter membership with the addition of key interactive marketers to drive its interactive marketing policy and programming efforts.
The newbies include executives from Google, Yahoo, eBay and Advertising.com. In particular, they Jim Brett, business head of eBusiness Development Group at Prudential Financial; Alan Chapell, president of Chapell & Associates; Dick Costolo, CEO of FeedBurner; Leslie Dunlap, acting vice president of global public policy at Yahoo; Peggy Dyer, vice president of AllState; Heather Lloyd-Martin of CEO of SuccessWorks; Bill McCloskey, CEO of Email Data Source; Mike Moran, distinguished engineer and manager of Web Experience at IBM Corp.; and Dave Morgan, chairman of Tacoda.
Also on the list are Jonathon Nevett, vice president and chief policy counsel at Network Solutions; Meg Reynolds, director of e-mail at REI; David Rosen, senior vice president of marketing at MyPoints; Craig Spiezle, director of Windows Live Safety Group at Microsoft; Mollie Spilman, chief sales and marketing officer at Advertising.com; Bill Wise, CEO of Did-It; and Michael Yang, policy counsel at Google.
The new members join IMAB chair Matt Blumberg, CEO of Return Path, and vice chairs Michael DellaPenna, chief marketing officer of Epsilon, and Shawn Mielke, vice president of direct marketing at eBay.
These executives will advise the DMA on policy issues and public affairs topics pivotal to interactive marketing.