Hitmetrix - User behavior analytics & recording

DMALive: Getting to 360-Degree Insight

While attending DMA 2014, Direct Marketing News Editor-in-Chief Ginger Conlon spoke with Mark Wright, president and CEO at data intelligence company Targetbase. The two discussed the never-ending quest for a 360-degree view of customers, collecting data versus using data, and how data supports marketers in enhancing customer engagement and customer experience.

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