DMA Urges Halt to Telemarketing, E-Mail for Reagan Remembrance

The Direct Marketing Association called yesterday for telemarketers and e-mail marketers to cease their activities Friday out of respect for the national day of mourning in memory of President Reagan.

Marketers should consider the mood of Americans regarding whether to contact consumers on that day, and if they do call, should do so with caution and respect, DMA president/CEO H. Robert Wientzen said in a statement. Reagan, who was afflicted with Alzheimer's disease for nearly a decade, died June 5.

Reagan's body lies in state in Washington, where he will be honored Friday at the Washington National Cathedral. His body then will return to his home state of California for burial.

“Indeed, many member companies have already indicated to us that they plan to refrain from calling or sending commercial e-mail on that day,” Wientzen said in a statement. “Businesses should keep in mind the thoughts of consumers and the reputation of the industry.”

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