The Direct Marketing Association's Business-to-Business Council said yesterday that it named AlloyRed president/CEO Richard Rosen its BTB Marketer of the Year.
Rosen will be honored at next week's Direct Marketing to Business Conference in Orlando, FL. Rosen founded Rosen/Brown Direct, now AlloyRed, in 1990. As president, he created brand-building and direct response campaigns for clients such as Primavera Systems, 3M, Lucent, IBM and TaylorMade Golf.
Before starting AlloyRed, he held marketing positions at Kawasaki Motors, Unicover and Lanier Business Products.