The Direct Marketing Association's Financial Services Council said yesterday that it will present RBC Financial Group and Frank Polizzi of Mass Marketing Insurance with its Company of the Year and Executive of the Year awards.
The recipients will be honored April 11 during a luncheon at the council's Seminar XXVI & Advanced Symposium, held at The Palmer House Hilton in Chicago.
The Company of the Year Award recognizes companies that displayed competence and consistency in integrating state-of-the-art marketing techniques and showed a pattern of improved results through the use of direct marketing. RBC, Rocky Mount, NC, provides customer relationship management services for clients.
The Executive of the Year Award recognizes individual achievement by practitioners who made outstanding contributions to the insurance or financial services industry through the use of direct marketing. Polizzi began his 30-year insurance direct marketing career at Allstate. In 1984, he founded MMI, Berwyn, PA. In his career he has sold more than 30 million policies and has represented $30 billion in premiums.
