The Direct Marketing Association's Directo Council for Hispanic Marketing said yesterday that it would present Verizon Communications with its top corporate honor.
The 2002 “Excellence in Hispanic Direct Marketing Company of the Year” will be given during the council's ninth annual Directo Hispanic Marketing Days Conference, March 7-8 at the Alexander Hotel in Miami. It will be presented to Ed Miller, Verizon's executive director of international ethnic marketing.
“This award celebrates Verizon's unique use of direct marketing tools for customer retention and continuous growth,” said Maurice Herrera, vice president of sales, Hugo Dunhill Mailing Lists, and chair of the Directo Council for Hispanic Marketing.
The DMA said Verizon created a highly successful marketing program aimed at Hispanic customers called La Plaza. The fundamental component of this program is La Voz de la Plaza, a Spanish-language publication mailed to more than 200,000 recipients nationwide.