The Direct Marketing Association's Financial Services Council will present The Hartford Financial Services Group Inc. with its “Company of the Year” award during a luncheon at the Council's Seminar 27th Annual Conference & Executive Insurance Symposium, April 3 at Sheraton Sand Key Resort in Clearwater Beach, FL.
“The Hartford consistently marries new concepts from a wide range of creative resources at a low cost,” said Shawn Morris, JCG Ltd. and chair, DMA Financial Services Council. “As a result, they have achieved an efficient direct marketing effort that continues to increase the number of policyholders in the AARP Auto and Homeowners Insurance Program.”
The award recognizes companies that display competence and consistency in integrating state-of-the-art marketing techniques and demonstrate improved results through the use of direct marketing.
