David Wolk, director of operations, retail and e-commerce at tableware retailer Mikasa, Secaucus, NJ, is the first graduate to receive the Direct Marketing Association's Certificate in Direct and Interactive Marketing.
The program, which began in September, was created for marketing professionals to enhance their direct and interactive marketing career skills. Candidates complete two core courses — Database Marketing and the Direct Marketing Institute — as well as two electives from the DMA's educational catalog. All four courses must be completed within 18 months.
“The DMA's direct and interactive marketing certificate program has certainly added depth to my professional experience,” Wolk said. “Mikasa is already implementing ideas and concepts derived from the certificate program to drive business through our three direct-to-consumer channels: our North American retail stores, e-commerce site and our new catalog program.”
Enrollment is competitive. Candidates submit a resume and cover letter explaining their interest in the program as well as fill out an application. For more information on the Certificate in Direct and Interactive Marketing program, visit www.dmacertificate.org.