DM News will debut a daily newsletter Nov. 1 that will help direct marketers keep abreast of what’s happening in direct marketing and Internet marketing, parent company Mill Hollow Corp., New York, announced last week.
The newsletter, DM News Daily, will be e-mailed to subscribers each business day and will contain summaries of the latest news and other features from the DM News Web site, www.dmnews.com. Subscribers will be able to access articles in their entirety by clicking on embedded links within the e-mail.
The service is being launched as a convenient way for busy professionals to scan the news quickly and select those items of special interest to them, according to the company.
Free subscriptions can be obtained simply by providing an e-mail address at dmnews.com or at the DM News booth at next week’s DMA conference in Toronto. Subscriber names will not be rented or used for any other purpose.