DM News will launch a new weekly online newsletter dedicated to covering news, analysis and opinions in the direct response television business. Called DRTV News Weekly, the newsletter will drop each Monday to an opted-in list of DM News readers. Sarah Littman ([email protected]) is the contributing editor in charge of the newsletter.
Readers can subscribe to the newsletter at //www.dmnews.com/subscribe
Each year, DRTV pulls in billions of dollars in advertising and sales. Even brand marketers like Procter & Gamble Co. realize the efficacy of the medium in driving viewers to either call a toll-free number or visit a designated Web site.
The newsletter will cover news, events, trends and moves along with features and Q&As. Opinion pieces from industry experts will complement. Editorial will reflect DRTV's role as a standalone marketing and commerce medium as well as its importance in multichannel marketing.
Please send tips, news items and column ideas with supporting digital artwork to Littman.
Sara Holoubek at SearchBuzz
Also next week, DM News will relaunch its Search Engine Marketing Weekly online newsletter. The newsletter will now publish as DM News' SearchBuzz. Search marketing expert and former icrossing Inc. chief strategy officer Sara Holoubek ([email protected]) is contributing editor in charge.
SearchBuzz will include a mix of insider news, events, moves, trends, analysis and market buzz. Holoubek's experience and contacts in the search marketing field make this a must-read newsletter for any serious marketing professional. Please contact Holoubek with news and tips.
Readers can subscribe to SearchBuzz at //www.dmnews.com/subscribe
Both online newsletters will complement DM News' thorough cross-channel coverage of the DRTV and search sectors.