In a new product announcement, DM News has set Jan. 5 as the launch date for a comprehensive “2004 Yearbook,” which will summarize this year's top news developments in direct and interactive marketing and offer sector-by-sector outlooks for 2004.
The project is being organized and will be edited by DM News senior editor Mickey Alam Khan. The yearbook is being created, Alam Khan said, to provide in-depth, strategic intelligence for direct and interactive marketers, along with their agencies and suppliers, on the major developments in the year just completed and what the industry can anticipate in 2004.
Special report topics will include business-to-business, catalog marketing, database, e-commerce, e-mail, list and teleservices.
Supplier companies that wish to reserve advertising insertions or obtain further information are invited to contact Ron Sichler at 212/925-7300, ext. 251. His e-mail address is [email protected]