Discover, the credit card division of Morgan Stanley Dean Witter & Co., launched an online credit card labeled Discover Deskshop yesterday.
The Deskshop is accepted online at any e-commerce site where Discover Cards are accepted. The card saves all user account information upon registration, which is automatically entered whenever the consumer uses the card to make an online purchase. The program, which sits on the consumer's desktop, appears as an icon when consumers enter the checkout section of an e-commerce site.
Consumers can register for the card on the Discover Card Web site, www.discovercard.com. It is being marketed via print campaigns launched yesterday in The Wall Street Journal, USA Today and The New York Times.
The company also began an e-mail campaign to an undisclosed percentage of its 4.5 million cardmembers registered on the Web site who have opted in for e-mail messages. The company also has started online banner ad campaigns to link consumers to the Web site. Discover plans to test a campaign in which CD-ROMs detailing the online card will be included in direct mail fulfillment kits.
