DirectGroup Bertelsmann Acquires Zooba.com

DirectGroup Bertelsmann, New York, has acquired e-mail marketer Zooba.com and plans to transfer a 50 percent stake in Zooba.com to Bookspan, a book club partnership formed by Bertelsmann Inc. and Time Inc., DirectGroup Bertelsmann said Friday.

Zooba.com is a free, subscription-based service that creates and delivers e-mails with personalized content based on an individual's designation of topics. Subscribers can choose from 48 topics and receive concise, weekly e-mails and product recommendations targeted to their interests. Zooba has 2.5 million members accounting for 6 million subscriptions.

In addition to its core service, Zooba.com can provide each of its partners with a custom content channel, or e-mails personalized to fit the brand image of the partner, in order to drive sales, acquire new customers and retain existing ones.

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