Direct Response Specialists Inc., a Los Altos, CA, direct marketing agency, has formed a strategic alliance with professional business services firm Global Strategy Corp., Washington.
The two firms will help with mergers between bricks-and-mortar companies and Internet brands. Services offered include assistance with shifting company and brand positioning and implementing strategies.
Global Strategy Corp. said statistics showed that an estimated 200 Internet companies will survive when the ongoing Internet shakeout is through.
A 7-year-old agency, Direct Response Specialists works with start-ups and early-stage firms. It expects that the alliance with Global Strategy will yield close to $3 million in new business this year.