Direct Partner Solutions Inc., Alpharetta GA, announced the availability of its Right Source Consumer Information Database.
The file provides more than 12 million names that have responded to direct mail- and online-generated surveys from Right Source.
The database is 60 percent female with an average household income of $60,000.
The data includes information about demographics and lifestyle interest and hobbies as well as product ownership statistics, purchase behavior and intent psychographics.
Available selects and sub-files include monthly hotline, mail order responders, donors, ethnicity, diet/health conscious, investors, hobbyists, collectors, avid readers, homeownership, length of residence, occupation, credit card buyers, presence of child, child age and gender.
The file is updated monthly.
