Direct Media Inc., Greenwich, CT, said yesterday that it was named manager for the Creative Irish Gifts list of 133,400 last-12-month catalog buyers.
The Creative Irish Gifts catalog contains Irish- and Celtic-themed merchandise such as apparel, accessories, home décor, jewelry, holiday items, books, videos and food. Buyers on the file are 76 percent female with an average age of 45-plus, average household income of $72,000 and an average unit of sale of $67.
The file is selectable by recency, geography, gender, dollar and product. Base price is $105/M.
