Hitmetrix - User behavior analytics & recording

Direct Media Wins Emmis Publishing Lists

Direct Media Inc., Greenwich, CT, said Friday that it was named list manager for nine lists from Emmis Publishing, effective immediately.

Emmis Publishing produces several regional and state magazines, including Atlanta Magazine, Cincinnati Magazine, Indianapolis Monthly, Los Angeles Magazine and Texas Monthly.

The Emmis Publishing Master File has 442,200 active subscribers. The subscribers to these publications have interests in traveling, dining, theater, entertaining at home, health, fitness and diet. They are 48 percent female with an average age of 49 and average household income of $228,000.

Selections on the Emmis Publishing file include geography, recency, source and gender. Base price for the master file is $90/M.

Other files available through DMI include the Emmis Publishing Business Address Master File, the Emmis Publishing Change of Address Master File and the Emmis Publishing Men's Master File.

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