Direct Media Wins DAV List

Direct Media Inc. said last week that nonprofit group Disabled American Veterans awarded the Greenwich, CT, company management of its donor file.

The DAV list, previously managed in-house, has 6.9 million total active donors and 3.6 million last-12-month donors. These donors are 52 percent female and gave an average gift of $14.50. They donated money to support disabled veterans and their families.

The file is selectable by recency, dollar, gender and geography. Base price is $65/M.

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