Direct Media Inc. said last week that nonprofit group Disabled American Veterans awarded the Greenwich, CT, company management of its donor file.
The DAV list, previously managed in-house, has 6.9 million total active donors and 3.6 million last-12-month donors. These donors are 52 percent female and gave an average gift of $14.50. They donated money to support disabled veterans and their families.
The file is selectable by recency, dollar, gender and geography. Base price is $65/M.