Direct Media Inc., Greenwich, CT, yesterday took management of the Girls' Life magazine list of 287,000 active subscribers.
Girls' Life has a target audience of girls ages 10-15. The magazine focuses on issues such as friends, family, school, fashion and beauty tips.
The average age on the file is 12.5. The median household income of subscribers is $88,000.
The publication was selected as the magazine of choice for Girl Scouts USA, and Girl Scouts are selectable on the file. The file is also selectable by geography, recency, age of child, renewals and expires. The base price is $95/M.